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The problem:
Food is life, healthy food improves the quality of life, but so many communities doesn’t have access to fresh and healthy food due to so many reason.
These people have only one choice of buying processed food at shops.
The goal:
The goal of this product is to make the community get an easy access to fresh and healthy foods.
User research: summary
I make use of GoFresh data to develop interview question in order to gain more insight about the product, most participant really want to get easy access to fresh food especially the older generation.
The information gathered make it obvious that users are ready to make use of any tools that improves access to healthy foods.
Persona
Problem statement:
Florence is a Trader and a mother who cares about healthy food
She needs to be able to eat fresh and healthy food with her family
because she wants to live a healthy life.
Goal
I want to be able to eat fresh food with my family.
uble click me to add your own content and make changes to the font.
Frustrations
Most shops sells canned food
Long distance to get fresh foods
“Healthy food is healthy life”
Florence
Ade
Problem statement:
Ade is an Electrician and active member of the community
who needs healthy home-made foods and equal access to fresh food items
because Everyone deserve to eat healthy.
Goals
Get healthy food at the tips of my finger.​
Have equal access to healthy food in the community
Frustrations
Get healthy food at the tips of my finger.
Have equal access to healthy food in the community
Equal access to healthy food in the community, I think that’s fair enough”
Competitive Audit
An audit on our close competitor shows us the gap and opportunities we can tap in at GoFresh
Digital wireframe
After audits and ideating I created the first design for GoFresh, this product will allow easy access to fresh and healthy food items
Usability study: findings
Users want the option of pickup at the closest food hub, this will solve problem of mobility
Users want to be able to track orders
Users want clear indication of date of delivery to nearest hub
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Sitemap
After completing the app design, I started working on the responsive website.
I make use of the sitemap to guide the organizational structure of each screen design to ensure consistency and cohesion experience across devices
Responsive designs
The design for screens size variation include mobile and desktop, I optimized the screen size to fit specific user needs on each device and screen size
Takeaways
Impact:
A user said “I don’t need to worry about going far away to get fresh foods, this app has actually solve my problem of mobility”
This shows GoFresh will go a long way in providing easy access to healthy food.
What I Learned:
I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful
Next steps
Conduct more research on how successful the app is in making access to fresh and healthy food easy.
Add more educational resources
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